Lose It! was founded to help real people achieve real weight loss, without the unsustainable gimmicks, fad diets, restrictive foods, on-site meetings, or large price tags of other weight-loss companies.

By delivering an easy, convenient, personalized program, Lose It! empowers people to discover and embrace life-changing habits that help them achieve healthier lives and reach their weight-loss goals, regardless of age or lifestyle.

Since 2008, Lose It! has helped more than 30 million members shed over 60 million pounds by delivering the most comprehensive, personal app-based weight-loss program. Lose It! is weight loss that fits.