It has been difficult for marketers to adjust to the new video paradigm. What they need is an unbiased partner to guide them. Visible Measures understands this new landscape. Our MRC-accredited metrics and patented technologies power an analytics suite with one-of-a-kind capabilities for measuring not only total viewership, but also how much time users spend with ads. These two facets are key to understanding each brand’s share of attention within their category.